Unions and the internet: uses, misuses and anything else that comes up, all from a middle-aged propellorhead's perspective.
Saturday, October 3, 2015
Thumbtack Microphone Price Now Down to $5.50 CAD
I just ordered a backup (I missed posting my regular Friday spot on RadioLabour a week ago because I left my then-only Thumbtack on my desk) and found it on (ugh) Amazon for $5.50 plus a couple of loonies for shipping.
Labels:
microphone,
podcast,
podcasting,
tech podcast,
thumbtack
Saturday, July 26, 2014
Eric Lee, Gaza, LabourStart, Me and 900 Comrades- A Screed
LabourStart is
composed of almost 900 volunteer trade unionists around the world. 101 in
Canada alone (where I reside). We
operate largely autonomously from each other. While Eric is prominent
among them/us as webmaster and founder, he does not determine LabourStart
editorial policy.
He can’t because
other than ‘collect news from and about unions and workers organizations’ we
have none. Nor do we need one or have
any structural mechanisms for determining one.
Or, and perhaps I speak only for myself, any interest in developing
one. Frankly I am not sure I would
remain involved if we attempted to develop one.
We are not subject
to any organizational discipline beyond the most basic (guided by, I am rather
pleased to say, a modified version of the CUPE Equality Statement). We are not
a political formation. Anyone joining
our merry band with that expectation quickly moves on.
LS has other
volunteers, including myself, who have taken much different positions than Eric
on the current events in Palestine and on the BDS movement in their personal
capacities and whose unions have taken a wide variety of positions as well.
And many, frankly, who are of no opinion or who have not heard of the boycott
call. Believe it or not there are places and unions where the issue is not pressing or is unknown to most union activists.
In fact LS has taken
no position and won't - because it doesn't need to in order to do what it
does. With or without a policy regarding
the Gaza invasion or BDS it is our task to cover the trade union news relating
to Palestine as we would in any other nation. You may have noted that to date
LabourStart has covered both sides in the debate on a boycott of Israel and a
wide variety of positions taken by unions around the world regarding the
Israeli invasion of Gaza.
In the past we have
covered similar controversies from all perspectives when unions took positions. When unions did not take a position then there was and will be no coverage on LabourStart. We reflect the activities of and debates within and between legitimate trade unions. We will continue to do so. Taking a position in any such debate would be
both structurally difficult if not impossible for LabourStart, but would also
(in my opinion) be contrary to our goals.
It would also likely
be the end of LabourStart. Any very broad, inclusive global
coalition like ours which tried to impose discipline on its participants on
more than a very few very fundamental issues would be splitting on a regular
and frequent basis.
LabourStart is a
coalition of trade unionists who share only our interest in using the internet
to better connect and inform trade unionists around the world. Beyond that we may or may not share analyses
of any number of situations but this is irrelevant to what we do at
LabourStart. We work hard at ensuring this.
Another, though not
as extreme, example of this is the question of faith-based trade unions. In my country, Canada, such things are
anathema and the one ‘union’ that operates on this basis is shunned by the rest
of the labour movement here. I
personally will not post stories from this 'union' to LabourStart and I encourage
others to stop when I see such stories on our site. But I am not in a position to impose any organizational discipline on them and stop it from happening. I may wish I could at times, but I can't and shouldn't.
In other
parts of the world confessional trade unionism is the norm. Where LabourStart volunteers from those
countries have posted stories about the Christian Labour Association of Canada
to LabourStart I have asked that they be removed and they have been. However I am not inclined to attempt to
impose a ‘no-confessional-unions’ policy on LabourStart. Nor is there any mechanism for me to do so. If there was and I was successful in pressing the case for a ban on religion-specific union news then we would see virtually no news from countries like The Netherlands and Belgium.
All that said, as
volunteers all of us connected to LabourStart have other lives. We work, we write, we do our union and
political work. In those capacities we
have opinions and we express them. Eric
is perhaps more identified with LabourStart than any of us, but that does not
make his opinions LabourStart policy on this issue.
If Eric’s views are
somehow to be made synonymous with something perceived to be ‘LabourStart’s
policy’ or ‘LabourStart’s position’ on the Israel-Palestine conflict then why
not mine? Or why not those of our Indian
or Ukrainian or South African or Cambodian or Dutch volunteers?
We as LabourStart have none now and have no intention
of taking a position in future. What we
do plan to do is cover as much of the trade union debate on the subject as we
can find.
As individuals we of course do and we will, I would
expect, organize and act in support of our personal positions and those of the
unions and political formations we are affiliated with.
As LabourStart, other than collecting news, we provide a campaigning service available to the global labour movement – as we are currently doing by running a campaign the ITUC wanted regarding its call for a ceasefire in Gaza. If the critics of that call and the analysis behind it want to take it on I would suggest they do that through their unions and national central labour bodies. As a very loose coalition of volunteers, most of whom are rank-and-file trade unionists with day jobs, LabourStart is incapable of and has no desire to develop the capacity to analyze struggles around the world, determine if they are legitimate, decide if they conform to a shared political analysis and position and build a strategy that does more good than harm. For that we (must) rely on the decisions of the institutions of the labour movement – unions, national centres, the GUFs and the ITUC. Otherwise we risk doing far more harm than good, despite our intentions.
My only (comradely I hope) suggestion for those who
regularly try to make hay by attacking LabourStart as a way to get at Eric or
as a backhanded way of taking on his analysis is that you take him on
directly. It’s not like he is hard to
contact.
But threatening, as a few people do each time this 'debate' erupts, to somehow undermine Eric's position by denying support to workers out there somewhere engaged in a struggle with an employer or a government, sometime a life or death struggle, strikes me as...well, I said I would try to be comradely in this so I will withhold my opinion on that point.
But threatening, as a few people do each time this 'debate' erupts, to somehow undermine Eric's position by denying support to workers out there somewhere engaged in a struggle with an employer or a government, sometime a life or death struggle, strikes me as...well, I said I would try to be comradely in this so I will withhold my opinion on that point.
But I will say this: I challenge those who attack LabourStart because of
Eric’s association with it to present evidence of a bias in the stories we
collect. Further, I’d invite them to
apply for a LabourStart account and post the stories they think we’re missing.
And in the meantime, recognize that LabourStart and
Eric are two different entities and that attacking LabourStart only serves to
undermine not just the most successful effort at global digital solidarity for
workers there is, but the ONLY such effort around.
Labels:
eric lee,
Gaza,
israel,
ITUC,
labourstart,
palestine,
solidarity
Saturday, July 19, 2014
Take Back the 'Net
I often make references here to “digital
utopians,” the folks of the ‘90s who kept telling us the internet would set our
minds and news media free from the constraints and censorship imposed by
corporate ownership. We could all be
our own newspaper, TV and radio outlets. Always implicit, and sometimes
embarrassingly explicit, in the online utopian screeds of that decade was the
hope or assumption that nastiness like racism and sexism were ideological
impositions on workers and that, once free of corporate media, we’d be free of
that, too. Nice sentiment.
I still hear folks defending this position that
racism and sexism will “wither away” once we own our own, online, media: they
remind me that corporate control of the media really hasn’t disappeared, it has
just evolved so as to acquire a significant hold over digital media, along with
broadcast outlets, newspapers and the rest of the traditional media, and that
all we have to do is push back online and we can bring about the digital
millennium. It turns out they’re wrong. The (not so) new media is as bad a
place to be as the old. Perhaps worse, in that the bad things that used to
happen slowly, in print and at a distance, can now take place instantly and in
our homes, on our phones.
For a few years now I’ve been babbling here
about the need for unions to make more and better use of the new media. I’ve
often pointed to the labour movement’s internal barriers to that. But, to my
shame, I’ve not spent any time at all looking at some of the many ways in which
the new media can be used as a platform for targetting groups in a way that old
media never could.
I’ll touch on other targeted groups in future
columns, but, in a belated salute to International Women’s Day, let’s take a
peek at what women face. It ain’t pretty. In fact it’s so ugly I had trouble
finding examples fit to print without censoring them to the point of
uselessness. To illustrate the problem, check the CBC News post, “Sexist tweets
aimed at female politicians captured on blog (http://tinyurl.com/aaxzezl). At
lot more productive, and less prone to offend to the point where you just want
to avert your eyes, are conversations about the problem taking place here and
there between women online, a great example being the Facebook group
“Feministas of Canada.” Check out, as well, Huffington Post blogger Soraya
Chemaly’s recent commentary, “Online Threats Against Women Aren't Trivial and
Don’t Happen in a Vacuum.”
“Sexist commentary – the jokes, the asides, the
slights, the tweets – is hostile,” she writes, “but it’s just the very surface
of what we’re dealing with. This isn’t about being ‘offended,’ it’s about
feeling marginalized as a result of hate and disdain.” More than a few
explicitly feminist online publications have been tackling the silencing of women.
Jezebel’s editor Jessica Coen did in
“When There’s So Much Bullshit Online, You Forget How to Feel”
(http://tinyurl.com/bvltk5p).
Amanda Marcote responded in Slate, in “Online Misogyny: Can’t Ignore it, Can’t Not Ignore It” (http://tinyurl.com/754t8yo).
Amanda Marcote responded in Slate, in “Online Misogyny: Can’t Ignore it, Can’t Not Ignore It” (http://tinyurl.com/754t8yo).
And just in case you doubted that online
misogyny transcends borders and class, read the piece by Jane Fae in The New
Statesmen, called “Misogyny, intimidation, silencing – the realities of online
bullying.” It’s about the hostile online reaction women politicians face in the
UK when expressing an opinion about pretty much anything, including the
weather.
What’s most distressing is the inescapable
conclusion a few minutes reading leaves you with: whether it comes in the form
of a threat of physical violence (sometimes accompanied by a reference that
implies the sender knows where you live or work); or “joke” polls about which
celebrities deserve to die; or supposedly moderated groups and discussion
forums that ignore complaints about abusive comments, the internet is not a
safe or comfortable place for women trying to organize.
And I do mean “organize” in the broadest sense.
Want to attract some nasty boys? Watch what happens when a woman trys to use
Facebook or Twitter to get women friends together for a pub night or a bus
trip. Fake something completely innocuous, with no explicit political content.
Just make it clear it’s a women-only event, and watch the abuse fly your way.
I appealed on Facebook for anecdotes about the
nasty side of online organizing, and one of the women who responded did exactly
that, and the most striking thing about the nasty boy’s reaction was the
absolute casualness of it. As astounding as what she described was, it wasn’t
directed at me and so I can only imagine what it’s like to be on the receiving
end.
Usually I end a rant like this with a
prescription for a solution. I don’t know what to say, except: Do in cyberspace
what has worked out here in meatspace. Find or build safe spaces and work
outwards from there. I’d end by saying how depressed my little investigation
made me, but there are a bunch of sisters working through and around this shit,
so really it’s more a matter for constructive anger than depression.
WEBHEAD BITS AND BYTES
Trying to wean your union off Microsoft/Apple
corporate software? Here’s a useful checklist on getting there from The New
Internationalist, called “10 Steps to Software Freedom”
(http://tinyurl.com/c9dwqo3).
If you’re the webhead for your small
website-less local union and see the advantages of having a union domain for
your activist’s e-mail addresses, go here for some simple instructions for
setting it up: http://tinyurl.com/yhu9lad.
Not yet signed-on to Alex White’s e-mail list?
Here’s another reason to do so. See “Five Essential Elements of Startegy for
Unions to Win,” at: http://tinyurl.com/bug644g.
ASK WHAT PEOPLE WANT
When LabourStart’s Twitter feeds first got up
and running, we were posting one item per hour 24 hours a day to the global
feed, and one per hour, 12 hours a day, to the Canadian English and French
feeds. (Note to newbie readers: I’m LabourStart’s senior Canadian
correspondent.) A couple of weeks in we surveyed our followers for all those
accounts. The results were interesting in that the global feed’s followers were
clear: cut it back to eight per day, evenly spaced. The Canadians, however,
were equally clear: stay at one per hour.
Surveys like this are worth doing for all your
social media accounts. After complaining and seeing no change, I’ve unliked a
couple of Canadian union pages on Facebook just because their updates were
flooding my newsfeed, making it hard to find anything not from them. Did they
really think I wanted something from them every 20 minutes? Worse, most of what
they were throwing at me didn’t originate with them but instead was something
they were just passing along, often from
a source I had already “liked” or followed.
Speaking of asking people what they want,
building global solidarity at the rank-and-file level is why LabourStart tries
to organize a conference somewhere in the world each year. To test the waters
for another conference in Canada, we ran a short survey to gauge interest. So,
it looks like we’ll be in the Vancouver area in 2014. But, most interesting
were the responses to a couple of throw-away questions that were added. Almost
80 per cent of respondents either didn’t know if their union was engaged in
international work, or knew it wasn’t. And these were Canadian trade unionists
with enough of an interest in international solidarity actions to be on our
mailing list. If anyone would know,
you’d think they would, but they often didn’t.
When was the last time your union used an
online survey, or even a smartphone app, to systematically survey its members
about what they think of their union and what it does, and what they know and
don’t know about it – and then educate and maybe organize them in the process? I suspect not in a long while, if ever.
Online, such things can be done a lot more frequently than was possible when we
needed to rely on polling firms to do the work.
Union Solidarity International (British union
Unite’s international arm) has made available a nice piece of video on the uses
to which Brazilian unions are putting social media. See
http://tinyurl.com/coz7wo2. Watch, listen and envy. Then emulate.
Twitter Tips and Tweetfests
I’ve
harped on (and on) before about the lack of interactivity in unions’ use of
so-called new media. Readers have responded in two ways, saying either, “It
takes resources we don’t have to manage it all;” or, “What do you mean! We
respond to every email we get.”
Everyone,
from local union recording secretaries to national union communications directors,
will understand the first excuse. But the second one is based on a
misunderstanding of what “interactivity” means. In a trade union, being
interactive doesn’t mean one person having a conversation, one at a time, with
different people – especially when that one person is a union official and the
others are rank-and-filers. Being interactive, in an organizing sense,
means having a collective conversation more akin to a union meeting. Ideally,
we should be able to hear and weigh the opinions of others, make a collective
decision, and then leave the conversation knowing where we’re going. And then
begin to organize more effectively towards our goal.
Some
unions are making great use of both old technology and new media, testing the
limits of new media and using tools that members already have. Unifor, for one,
seems to breaking new ground on a large scale, with 80,000 members calling in
to its telephone town-hall meetings. The same open-organizing approach, applied
to their online communications, is also making a bit of a splash, including a
monthly Twitter question-and-answer with the union’s president.
Here’s
the text of an email I recently received from Unifor communications officer
Katie Arnup:
Social
media activists and tweeps, this is for you: Unifor President Jerry Dias will
be holding his monthly Twitter Q&A TODAY from 6-7 p.m. ET/ 3-4 p.m.
PT. All you have to do is send a question to @JerryPDias during this time
and Jerry will be sure to answer. Easy-peasy. Also, please be sure to RT some
of the promo tweets from @UnifortheUnion.
There
are some small but important details to note in this email. The language, for
one thing. The message is directed at a specific audience, and constructed for
the twitterverse. (My granddaughters get this: the new-to-me term “tweeps” is
old hat to them. In fact, this column almost didn’t get finished when I
suddenly realized that my granddaughters are about the same age as the Unifor
rep who sent the email.). And the sender asks the tweeps to retweet (“RT”)
messages, making the often-forgotten pitch to pass information on to others.
Why doesn’t everyone do this, you ask? Because many still see communications as
a one-way, hierarchical relationship between a sender and a consumer.
What’s
behind this is worth speculating about. (I’d interview Unifor staff and
activists about their social media tactics and logistics, but, as I write this,
the union has just applied to Ontario’s labour board to become the bargaining
agent for more than 6,500 workers at three Toyota plants. I suspect they are
all busy. Besides, speculating is more fun.) The message was directed at Unifor
members and supporters who use Twitter to communicate – and to organize. That
means someone at Unifor is building a database of tweeps. (“Tweeps,” in case you
haven’t figured it out yet, are peeps who tweet.). Or, they have identified
tweeps amongst the folks on the union’s general mailing list. (So, how is your
members/supporters/tweeps database coming along?)
All
this, leading up to the main event: a social media bearpit, with the national
president of the country’s largest (mostly) private sector union in an online
free-for-all. Everybody and anybody with a Twitter account could watch and
participate, and they did.
A
session like this may not be identical to a meeting out in meatspace, but it’s
pretty close. And, in some ways, it’s superior to the town-hall phone call,
despite the latter’s impressive (to say the least) numbers. Calls take longer,
and may make more sense when you’re making an announcement and then taking
questions from a small proportion of those on the call. A tweetfest (have I
coined a term?) of your union’s tweeps scoops a wider audience and builds your
union’s presence online, with less mediation and filtering possible (a good
thing).
Tweetfests
(has it caught-on yet?) have a different and evolving audience. The old saw
about Twitter being for politicians and journalists is less true than it used
to be. Studies of Twitter’s user base seem to agree, more or less, that Twitter
is riding the smartphone wave, meaning the average age of users is dropping. If
you’re looking to connect with younger workers, whether they’re members or not,
this is good to know.
The best
thing about this tactic is that, unlike town-hall calls, it’s free, which means
it can done more frequently, and by local unions as well as the larger,
better-heeled bits of your union. If your membership is relatively small,
tweetfests may not make sense. Does a local union with 100 members, 20 of whom
are on Twitter, need to do this? It’s doubtful, although, if those 100 members
are scattered all over the place and hardly ever able to get together for
meetings in meatspace, a tweetfest might be useful. Just don’t get so enthused
about talking to your tweeps that you forget about the other 80 members.
Don’t
forget, this is a great way for non-members to connect with the union. And not
just nationally, as with Dias’ tweetfest, but also on a much smaller scale.
Your local union represents education workers heading towards a strike? A
tweetfest might be one of several ways in which you could get your message out
to student and parents. It would beat, or, at least, supplement, having to walk
your leaflets all over town. Unlike a TV advert, a tweetfest would allow you to interact with supporters and
opponents, alike, as well as, and most importantly, the undecided.
One
final benefit of tweetfests: the move from communicating with your target group
and organizing them to taking action can be relatively seamless, compared to
the effort required during mass calls, or even at meetings. All you need to do
is end your tweetfest by asking your tweeps to tweet or retweet (say that three
times, quickly) something, to someone, about something connected to the
tweetfest’s subject.
Time
for a tweet tip, and a tweet tiff with my tweeps. (There. It’s out of my
system. I’ll stop now. Is there such a thing as alliterative-compulsive
disorder?) One of the things I take a turn at while wearing my LabourStart hat
is managing some of our Twitter feeds. I use Hootsuite to manage a few accounts
and load the tweets each morning. Hootsuite is an alternative to better-known
services like Tweetdeck. Hootsuite’s free version has pretty much all the
features a local union communicator would need, and lets you manage up to five
social media accounts on a variety of platforms – not just Twitter, but
Facebook and the others, too. It’s web-based, which means I can set the French
and English Canadian union news feeds to tweet stories from LabourStart once an
hour (in English) and once every two hours (in French). Then I shut down my
computer and go off to work, while Hootsuite makes it look like I’m busy
tweeting and posting all day (which can cause some interesting misunderstandings.
. .).
Loading
up Hootsuite for the day with labour news should take only 30 minutes or so;
something you can do over toast and coffee. But it often takes longer because
of the way most unions put their online news together, with little apparent thought
about the 140-character limit to tweets. Sometimes it’s hard not to conclude
that some unions are trying to make it impossible for their online news
to get tweeted.
Look at
a story on your union’s website. Copy the title, and add a compressed URL. If
there isn’t space left for a hashtag or two, you’re going to miss the boat,
unless you’re also using a Twitter feed to push a more tweet-friendly version
of the title and URL. Look at your tweets. Did you leave enough space for them
to be retweeted without losing their meaning? Small things may drive us crazy,
but shorter titles and tweets will allow your messages to get out to more of
your tweeps.
Mail Chimps and Changing Walmart
A couple of IWDs ago I used my
Webwork column to look at the distressingly negative experiences many women
have online, including being flamed or otherwise harassed. And how those
experiences might negatively affect women’s receptiveness to their unions’ online
organizing efforts. In other words, I was looking at the gendered division of
the internet.
A recent article in The
Pacific Standard, “Why Women Aren’t Welcome on the Internet,” by Amanda
Hess, describes the “noxious online commentary” the journalist gets in response
to her columns. That article, along with a bunch more I was able to Google-up
(79,400,000, give or take), did have one slightly (but not counter-balancing)
positive aspect, though it’s one you have to work hard to find: email is best
when it comes to avoiding what you don’t want to see or read. Unlike most
social media platforms, like Facebook and Twitter, email gives the recipient a
measure of control over what she is exposed to. You may be forced to read the
subject line, but that’s all, giving you a lot more control over what you see
in comparison to what you’re forced to witness with Facebook and company. So,
yet another argument in support of email as the killer app for online
organizing. You can read the story here: http://tinyurl.com/l9joyfr.
MAIL CHIMP
Chances are that anyone who
manages online actions for their union already knows that email is the most
effective online communications tool available, and they likely use a service
like Mail Chimp or other software with similar features.
LabourStart tested one of the
newer features of Mail Chimp, called “A/B Testing,” and we’re now using it with
almost every mailing. The feature allows you to test different subject lines in
your messages and then compare the rates at which recipients open messages. In
one example, we did two mailings, each with a different subject-line message,
about Firefox OS for Activists, the latest book in LabourStart’s series
covering a mix of global solidarity topics and things techish. The subject
might have seemed arcane (an open source, free operating system for
smartphones) and the book has a somewhat nerdish title. Nonetheless, the email
with the subject line saying “Firefox OS for activists – now available in
Canada” had an open rate of 6.3 per cent within 60 minutes of the mailing. The
email with the heading “Smartphones, tablets and Canadian unions” was opened by
only 5.0 per cent of the target group. The difference between them was
significant. On a Canadian mailing list of more than 12,000, it meant
another 156 people opened the message. On our entire mailing list, it
meant almost 2,000 more people opened the message.
Being a mildly
obsessive-compulsive type, not to mention a beery Marxist, I look for
qualitative results from quantitative analyses. But, so far, no rules about
subject line content are appearing in my tea leaves (okay, beer bubbles).
Subject-line-response results are almost never predictable, which is why it’s
important to test them. But the difference you’ll see is substantial enough to
warrant using this feature, if you have it.
MAKING CHANGE AT WALMART
The good folks at Making Change
at Walmart, and OUR Walmart, in the U.S., have their work cut out for them in
taking on the world’s largest – well, largest everything. Their resources, even
with the backing of UFCW (United Food and Commercial Workers), will never come
close to what Walmart can spend on crushing organizing efforts in its stores
and warehouses. Of course, that’s what is making the campaign grow, and what’s
having the most impact on the corporation are the strikes – by unorganized
workers, no less. (Think about that the next time you’re tempted to crow about
our Canadian labour laws.) And organizing those strikes, and other meatspace
actions, was made a lot easier for organizers by their judicious use of social
media.
They used “Causes” on Facebook
and created events there, too. They created websites to describe actions and
how to organize for them; how to safely, and legally, conduct the strikes.
Tweets were tweeted. Flickr was deployed on the day of a strike, as was
Instagram. The result? One thousand five hundred actions (think about that for
just a second) at 1,500 (think about it again, a little longer this time)
Walmart locations resulted. Simultaneously. On the biggest day of the year for
retail in the U.S.
If you’re not at least a bit
slack-jawed at this point, turn in your membership card.
It gets better. The strike
organizers did what too few unions would, or can, do: they created a mediated,
but pretty free-wheeling, online space where the workers themselves could speak
about their fears and needs, and why they were or were not participating in the
Black Friday actions. Even better, much of the online organizing in preparation
for the strikes was done by crowd-sourced online leadership that organically
defined the campaign. Typically, a number of workers would find a Making Change
website or Facebook page or group. They’d start to talk directly, rather than
through Making Change’s facilities. That talking became self-organizing, and
the self-organizing took control of the strike in a location. The pattern was
repeated, over and over.
I’ll spare you my crowing about
how the Walmart campaign was able to take people from cyberspace to meatspace
in order to take effective action. But what’s striking is how closely their
tactics parallel those of Leadnow.ca. It works.
Take a peek here at a nice
summary of what Making Change folks are prepared to make public:
http://tinyurl.com/pfd222h.
DON’T DISS THE BOSS ON
FACEBOOK
Just a reminder: Facebook ain’t
Vegas and what happens on Facebook doesn’t stay on Facebook. Not only can it
migrate out to meatspace, but it can bite you on the arse when it arrives. A
worker in Corner Brook, Newfoundland, took to Facebook after she was almost
killed or seriously injured by lax safety precautions at a paper mill, to
complain about how slow management was in responding to her complaint. Clearly
angered by her manager, she posted a rather heated opinion of him, and a few
others. A 13-year employee, she was fired, and her discharge was upheld at
arbitration. See the story here: http://tinyurl.com/m5xefum.
UNITED NURSES OF ALBERTA
Download the United Nurses of
Alberta (UNA) iPhone App and you’ll get breaking news, collective agreements,
leadership messages and a whole bunch more. UNA members can search collective
agreements for keywords, make notes, and highlight important sections for
future reference. Fab! See it here: http://tinyurl.com/kz6443l.
GOOGLE+
Much as I love and respect the
work Australian union online guru Alex White, sometimes his boundless online
energy just makes me feel like I want to take a nap. Or retire. Alex has an
insider’s take on the resources unions can spare for just about any activity or
campaign. So, until now, he’s been pushing email, Facebook and Twitter for all
our campaigning needs. But, recently, he came to the conclusion that we need to
add Google+ to the list.
I’ve had a Google+ account for a
few years now, but I only check it maybe once a month, and even then just to
connect with a Facebook-phobic friend.
(Is it a phobia when there’s good reason for the fear?) Alex’s take on
the change boils down to this: “Google is taking over the digital world and
integrating all its platforms such that, if you’re not active on its social
media platform, it will wreak revenge when someone looks for you using its
search engine.” Sigh. Unfortunately, this, like Alex, makes sense. Read it for
yourself, and then have a nice long nap: http://tinyurl.com/l9jevwe.
FACEBOOK NO LONGER COOL?
There’s a countervailing bit of
good news about the Bad Book (Facebook, I mean): its user demographics are
changing and there are indications Facebook is headed for a downward slide in
popularity, though it might take a while for the beast to die.
A study by a British social
scientist suggests that Facebook use is no longer cool, now that people like me
are signed up and posting news about our boring middle-aged lives. (See
http://tinyurl.com/ne7dh9y.) So, the young folks are spreading themselves
around a bit. They are staying on Facebook, for sure, in order to keep in touch
with older family members. But they are investing more of themselves in
platforms that the old folks haven’t yet discovered. Might explain why the
grandkids haven’t been in touch with me for the last little while. I’ll have to
remember to wig them out by dropping some references to my non-existent
Instagram account. . . .
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