Hardly. But you wouldn't know it to read the nerd, and much mainstream, press.
First, it all gets translated into meatspace, real action by real people, and that is, or should be the story.
Second, if there's a tech story in there somewhere it's in the use of much more mundane stuff like SMS.
Here's a first: I'm pointing you (all three of you, Hi Sis!) to a Business Week article HERE.
Better source-wise is this piece from LabourList.org (thanks to John Wood for the reference). It's also a little more general, useful. You can read it HERE.